E-commerce in Spain: Determining factors and the importance of the e-trust

نویسندگان

چکیده

This paper identifies and estimates the determinants for participating in e-commerce developing e-trust, as well importance of e-trust Spain. For its analysis, a national survey from 2014 to 2019 is used logit model implemented. It concluded that determining factor e-commerce, improvement equality education helps growth online commerce e-trust. In turn, encourages use all digital resources. • The propensity individuals participate What affect decision buy or not online? skills, other factors increase development higher e-trust?

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ژورنال

عنوان ژورنال: Telecommunications Policy

سال: 2022

ISSN: ['0308-5961', '1879-3258']

DOI: https://doi.org/10.1016/j.telpol.2021.102280